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The De-evolution of Logos pt. 2

This process of simplifying logos can go so far as to breaking down the business’ name just to make things seem simpler. A big example of this is the name change from Dunkin’ Donuts.

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The De-evolution of logos

It seems like every large business has started hitting a mid-life logo crisis. The new hip trend is to break your logo down to the barest recognizable essentials and call it a day. Take a look at the example below.

Simplification of Mozilla Firefox